Hi, I’m Nicolette!

A social media and community building expert. Founder of the popular weekly #CultureTrav travel Twitter chat, and founder and managing editor of culturewithtravel.com.


Here I am (on the right) with other leading social media experts at the Social Tools Summit

As an online community building expert, I’ve not only created my own #CultureTrav travel community on Twitter and Facebook, but I’ve helped others with their own community building efforts.

Each week, I host the CultureTrav travel chat on Twitter bringing together travelers all over the world to talk about the intersection of culture and travel. Since launching four years ago, the chat has gotten millions of impressions, with contributors spanning the U.S., Canada, Europe, Africa, and even reaching chatters late at night/early in the morning in New Zealand, and India.

How I Want To Help You Build Your Community 

Do you ever feel stuck when it comes to your social media marketing efforts– trying to figure out who is listening to you, or reading your content? 

When I first started on social media, I struggled with the same question. I was putting in a lot of time and effort… and often wondered who was reading my content (and why), and how I could connect with more people who had similar interests.

I wanted to find my “tribe” on social media.

As I started to explore Twitter chats, I aspired to create a community of travelers who cared about exploring local culture to discover off-the-beaten-path places. I wanted to connect with like-minded travelers who love to immerse themselves in culture, and try new cuisines, new experiences and really connect with locals.  

Over the last three years, I’ve grown my traveler community while simultaneously exploring constantly evolving marketing strategies and dealing with shifting social media algorithms. I’ve learned what works–and what doesn’t– on social media, and have helped others build awareness for their brands.

Whether you’re looking to build your (small) business or blog community, want to expand your personal social media footprint, or are curious about advanced social media strategy, let’s connect to see how I can help.

More about Nicolette

Nicolette is a social media and content marketing professional who has built social media communities for healthcare companies, e-commerce sites, insurance publications, and for travel and lifestyle magazines. Nicolette has worked with marquee travel brand partners to create custom social media initiatives to drive brand awareness. Clients have included Royal Robbins, Visit Puerto Vallarta, the Radisson Blu hotel, various New York City restaurants, and more.

She has spoken about community building strategy and social media strategy numerous times at renowned conferences such as the Social Tools Summit and New York Travel Fest. She has also hosted community meetups for travelers in New York City, after connecting them to each other on social media first. 

Nicolette comes from a multicultural background–she was born and raised in The Netherlands to a Polish mother and a Dutch father. She speaks Dutch, Polish, English and some Spanish. 

Find Me On Social Media!

Contact Nicolette!

Have a question? Email me directly!