Start Building Your Online Community

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Hi, I'm Nicolette!

Since you’re here, something tells me you have a strong interest in creating a social media community, but maybe you feel overwhelmed.

Maybe you feel like your posts on social media disappear into some strange abyss and aren’t making an impact.

Or, you have questions about how to keep people engaged on social media.

The good news is, you’re not alone.

I hear you, and I’ve been there before.

My goal is to inspire you, give you actionable tips, and share proven strategies, so that you can create your own community of loyal supporters!

How it Started

The Best Way to Build a Community is to Start a Community

Four years ago, I was browsing my Twitter feed. And, I noticed something interesting. 

The people I was following on Twitter were having engaging conversations using particular hashtags.

I know what you’re likely thinking, “Conversations on Twitter? How is that even possible with only so many characters?” I, too, was stumped.

Their conversations were guided by hashtags, and their stories shared in so-called Twitter chats–live Q&A sessions around a specific hashtag at a set time and date. I joined more of these chats, and became inspired by the people that I was virtually meeting.

Shortly after is when my own journey with launching a Twitter chat began: I was off to create a community for travelers who love discovering local culture.

On November 13, 2014,
I launched my first #CultureTravChat on Twitter.

After weeks of prep time, my chat went live. Before the launch date, I sent out invites and reminders for people to join the conversation. I had my hashtag ready. I set up the logistics of the chat. I prepared conversation starter questions and topics. 

I’ve been hosting the #CultureTrav chat ever since on Thursdays. Things have changed over time. The community has grown, I’ve had great co-hosts, and the conversations continue to inspire. 

The journey to launching my community has had its ups and downs. It’s been full of lessons learned, occasional challenges, and changing social media network algorithms. It’s also been incredible to watch travelers connect online, become friends, and meet offline. 

Where the Community Is Today

I’ve gotten the chance to meet travelers from all over the world–both online and offline. I’ve seen the community grow from being only on Twitter, to now having continuous conversations in a Facebook group, a community blog where travelers share their stories, and Instagram photo features. 

One of my other favorite byproducts of the online community conversations has been the in-person meetups we’ve had, whether it’s been ones organized in New York or other meetups across the world. Best of all, I love how connected the community members feel to each other. They can rely on each other’s advice and destination recommendations, they have a space to talk travel, and they’ve arrange their own meetups in their respective cities.

Over the years, people have messaged me and asked for advice on how they too could launch their communities. 

And, honestly it makes me incredibly happy to share any advice and strategies.

So, now, I’m even happier to to help more of you with building your own communities. 

I hope that the strategies and free resources I’ll share will prove to be helpful guides. 

And, I hope you’ll also share your feedback with me, so I can better understand what you feel overwhelmed about.

Events, Interviews, Mentions

Impact Travel Alliance: Empowering Women to Act on Adventure event
Interview with Shabrina Koeswologito
Thrive Global: Female Entrepreneurs Reveal the Books That Changed Their Lives
Her Business Travel: Meet Nicolette – Who Inspires Cultural Immersion During Travel
5 Minutes with Nicolette Orlemans
Head, Heart, & Hustle Podcast Interview