Hi, I'm Nicolette.

I help people create and engage social media communities.

It started with a single Twitter Chat...

I’m Nicolette, a social media and community building expert, and founder of the well-loved, weekly #CultureTrav Twitter chat on travel.

Over the last three years, I’ve expanded my traveler community while simultaneously testing marketing strategies, and dealing with shifting social media algorithms.

I’ve learned what works–and what doesn’t–on social media, and helped companies across various industries build brand awareness. My own community was also the inspiration for a product that I launched on Kickstarter: Travel Banter, a conversation starter card game.  

Now, I’m excited to help you as you explore ways to build your own online community!

8 Steps to Starting Your Online Community

Download the FREE workbook to start brainstorming and planning for your community! 

The Latest on the Blog

Finding Your Niche–And Sticking To It

With so many online communities out there, it can be tough to stand out. Let’s take travel, for example. There are hundreds (if not thousands) of travel blogs, online communities, and groups that focus on

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Why Build Your Online Community

Many years ago, I decided to log into Twitter again. My intentions were mostly to explore what the platform was all about. I credit my college internship mentor with urging me to sign up for

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